Experience
- 10+ years running email programs
- 10+ analytics clients
- Led 3 teams
- 2M+ subscribers managed
Approach
AI extends the reach. Judgement stays human.
Full datasets, not samples. Every tag audited. Tools built in days.
Markets: Canada, United States, European Union, Ukraine, Australia, China.
Industries: public sector, nonprofit health, arts and festivals, media and publishing, logistics, subscription apps, real estate, technology, e-commerce, marketing agencies.
Selected work
- Health nonprofit: 37.5% of sessions → 3.4% of conversions; conversion rate 4.96% → 7.85%; ~1,500 fundraising completions recovered.
- Film festival: website analytics from none to full GA4 coverage; email campaigns from untracked to tagged; ad conversions from page views to real purchases.
- Newsletter operations: 2M+ subscribers across 5 business units; 13 email platforms tested; AI research input per issue 130,346 → 10,778 tokens (92% less).
- Wellness app: retention +25%; revenue from dormant users +8%; 6-step behavioural segmentation.
- Logistics: 200,000+ users across EU markets; automated flows with 50%+ open rate and 20% click-to-open.
- Real estate investment: lead-to-investor conversion +11%.
- Email agency launch: 1M+ combined audience across email and SMS.
- Public sector: member association with 4 business divisions.
Services
Email and lifecycle: ESP selection, setup, migration, automation, deliverability. CRM: Microsoft Dynamics 365 journeys, segmentation, lead nurturing. Analytics: GA4 audits, Google Tag Manager, key events. Dashboards: Looker Studio reporting. Privacy: cookie consent, CASL-compliant email, compliant tracking. SEO: technical audits, on-page fixes, content planning. Automation: AI content pipelines, Node.js, ESP API integrations. Strategy: integrated campaigns, multi-brand management, agency oversight.
Platforms
Kit, Brevo, MailerLite, Ghost, SendFox, Resend, Loops, Mailchimp, GetResponse, Moosend, Iterable, HubSpot, Salesforce Marketing Cloud, Mailgun, SendGrid, Twilio, OneSignal, Microsoft Dynamics 365, GA4, Google Tag Manager, Looker Studio, Elementor, Netlify.